Complexity refers to the variety of completely different components or options of a site, usually the outcomes of elevated data range. Novelty involves the unexpected, suppressed, new, or unfamiliar features of the site. The novelty dimension might keep shoppers exploring a shopping site, whereas the complexity dimension might induce impulse purchases. An online store may be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and digital retailer. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s cell device-optimized web site or software application (“app”). These web sites or apps are designed to allow clients…
