There is quite a big market for Modest Clothing around the world. There are many cultures and religions whose fashion is on the more modest side, such as Jewish Orthodox women, conservative Christians and Muslim women, to name a few. Modest fashion will allow consumers to dress stylishly without compromising their comfort and beliefs. Modest fashion is not all that different from any other kind of fashion really; consumers love having a more variety in choice rather than having to choose from the same three options.
Modern and trendy
TikTok is ‘all the rage’ right now and it has a habit of spreading new trends. This isn’t always a good thing, let’s be honest, but there are instances where it can be amazing. It is known for spreading different fashion trends and there’s even a TikTok shop that is quite popular amongst its consumers. This is where various brands, including modest fashion such as Hawaa clothing, have had their styles shown across the app and advertised as the next big thing.
Spreading awareness
When brands show themselves off as being good and reliable, but also serious, they will encourage more acceptance and awareness of different religious, cultural and personal preferences. There are millions of modest fashion consumers and the more modest fashion brands emerge, the more choice these consumers will have in what they can buy.
Variety
Abayas, Hijabs, long sleeves, maxi skirts and more, there is a lot to today’s modest fashion. With a growing amount of the population that this fashion is aimed at, the need for new brands and ever-evolving ideas is quite big. Not only that, but there are different sub-categories to think about as well: workwear, sportswear, swimwear, casualwear, nightwear and the list might go on. Like any kind of fashion, you can’t enter a race in a suit or a summer dress nor can you go to work in a bikini or tracksuit, so why would this be any different for those wearing modest fashion? Some brands will gear towards certain aspects, like they may just be a sportswear brand or they might cater for all occasions.
Market value
While modest fashion is worn by more than just Muslim women, if we just look at them alone here: the market for Muslim fashion is quite high. It’s a billion dollar industry, so if your brand is of good quality and made with the right people in mind, you could make a lot of money from this particular market. A lot of people love wearing nice clothes that are fashionable. And even those who just want something simple, there’s a good market for that.
Final thoughts
There are a lot of important markets out there; food and fashion are two big ones. We all need clothes to wear; even those who don’t wear modest fashion need them. There are a lot of people who look for modest clothing and there are always going to be new ways to present it. Do it right and you’ll get a good following.